4 Ways Businesses Can Use Podcasts to Grow Their Brand AND Bottom Line

In this episode of Podcasting Success Secrets, Hector Santiesteban and Megan Dougherty discuss key factors that contribute to the success of a podcast, such as audience engagement, content creation, and repurposing. They highlight the importance of using podcasts as a marketing tool to move potential clients through the customer lifecycle. The conversation is relatable, with both hosts sharing their own experiences and challenges in the industry. Listeners can gain valuable insights on growing their podcast and building a community of engaged listeners.

In This Episode, You'll Learn:

• 00:00:00 Podcasting Success Secrets: Tips For Business Growth
• 00:02:10 Fresh Perspective On Using Podcasts For Business
• 00:05:18 Clear Goal Setting For Successful Business Podcasting
• 00:09:09 Importance Of Thought Leadership In Creating Original Content
• 00:11:53 Finding Your Podcasting Style Based On Personality And Needs
• 00:14:14 Building Relationships For Successful Podcasting
• 00:16:53 Engaging Your Audience For Better Podcast Performance
• 00:20:46 Using Podcasts As A Non-intimidating Marketing Tool
• 00:23:38 Essential Tech Stack Tools: Notion And Google Sheets

Links And Resources:

• Megan Dougherty on LinkedIn
• The Business Podcast Blueprint
• Hector Santiesteban LinkedIn
• Hector Santiesteban Twitter

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