Getting Your Guest to ACTUALLY Promote Your Podcast with Lisa Zawrotny

In this insightful episode of Podcasting Success Secrets, Hector engages in a lively conversation with Lisa Zawrotny, the host of Positively Living. Lisa, who is about to mark her third year of podcasting, shares her approach to the craft, emphasizing the importance of preparation, collaboration, and making guests feel welcome. She discusses her podcast's focus on topics that cater to the human condition, productivity, and systems. Lisa also highlights the significance of cross-promotion and deep linking in podcast episodes. Lisa also shares some of her favorite topics and episodes from her show, providing a glimpse into the diverse range of subjects she explores.

Chapters:

• 00:00:00 - Begin the discussion by highlighting the importance of balancing guidance and freedom when hosting and editing guests on your podcast.
• 00:03:40 - Unveil the magic of podcasting, discussing the expectations, surprises, and the vital role of preparation in creating a successful podcast.
• 00:07:23 - Master the art of engaging conversations, providing tips to keep your podcast on track and retain your listeners' attention throughout.
• 00:08:33 - Find the perfect balance between guiding guests without over-editing and ensuring the conversation stays on track and aligned with your podcast's purpose.
• 00:13:07 - Unlock the power of guest promotion, learning effective strategies to increase shares and engagement for your podcast, extending its reach and impact.
• 00:14:56 - Discover how to leverage the power of habits to promote your podcast with ease and confidence, establishing a consistent and effective promotional routine.
• 00:18:30 - Unleash your fun and productive side on Instagram with Positively Living, as Lisa Zawrotny invites you to join her for ridiculous reels and a dose of positivity.

Links And Resources:

• Website
• Lisa Zawrotny on Instagram
• Lisa Zawrotny on LinkedIn
• Hector Santiesteban LinkedIn
• Hector Santiesteban Twitter

Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!