Does Repurposing Podcasts Still Work? Interview with Grant Taleck

Hector: 00:00:07

N Y P.

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What's going on.

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My name is Hector San Seban and I am your host and I get way too geeked up

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about creating amazing podcasts that can fuel your lifestyle and your business.

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and this show is to help you learn the things that do and do not work

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when it comes to marketing and monetizing your podcast and on today's.

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We're talking to grant Taek, he's the founder of authentic marketing

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and they specialize in helping you maximize the reach of your podcast

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by helping you to repurpose content for different social platforms.

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And I challenged him on this because I'm a lot more bearish about the

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value of repurposing, meaning I'm not as excited as I was a few years ago,

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but grant actually changed my mind.

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And frankly, I was kind of surprised.

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So buckle up and get settled in.

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This is gonna be a good one.

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Here's the interview with grant talent.

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of authentic marketing.

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Grant, welcome to the showman.

Grant: 00:00:55

Thank you Hector.

Grant: 00:00:56

Like I said, I'm stoked, always an honor.

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in the intro, we gave him a little bit about what your business does.

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I'd love for you to fill in the gaps on kind of who you are and how you got here.

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I know every person, every creator, Hannah has a story of how they got here.

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So can you give us the, the 62nd version on how grant got to this.

Grant: 00:01:12

Yeah.

Grant: 00:01:12

So I'll try to do it in 60 seconds and I'm already wasting time, but

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me and my business partner, Mitch.

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We started our agency authentic about three and a half years ago.

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And for the first year and a half, honestly, we were offering

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pretty general marketing services.

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You know,

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We were kind of a Swiss army knife.

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We'd go in and say, how can we help you?

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And whatever it was we would make it happen and do our best.

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And.

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When we graduated college, we were actually roommates in

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college about three years ago.

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We decided to take the business full time.

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We were very lucky to be able to do that outta college took a lot

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of scrappiness, but for the first basical, basically eight months.

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We in really just two months, cuz we arrived in Boston about three

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months before COVID but our strategy for landing clients at that point

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was just going to networking events, networking events, network events,

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like in person networking events.

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I'm not sure if you remember what those were like, but there was this one we

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loved it was called venture cafe in Cambridge and it was Thursday nights.

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You'd get three free beers if you would go.

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And.

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I used to hate networking.

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Like in college we'd have networking events and it just felt, it just kind

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of gave me a bad taste in my mouth.

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And I think that the reason behind that was because I

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wasn't approaching it correctly.

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I wasn't approaching networking.

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With a long term mindset.

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I was thinking like, what can I get out of this session today?

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And just had two short term of a mindset, right?

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And when I went, started going into networking events and just focused on

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meeting one person and building one relationship and getting to know them

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beyond just their professional interest, but also who they were as a person.

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Most importantly, I started enjoying networking so it's something that

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we would go to consistently and build some great relationships with that.

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But I remember we landed this one client for website design, like two weeks before

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the COVID pan ammonium really started.

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And I remember getting an email.

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I was actually on a ski trip at that point, we got an email and they

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said, , with all this COVID stuff, The uncertainty, like we're just not

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gonna go forward on this project.

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And it was kind of just like, , in one, project's not going destroy your business,

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but it was kind of a D into our heart, cuz we were really excited about it and it was

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still kind of early on in the business.

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And at that point realized we're gonna have to make some big changes

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if we're basically gonna survive and.

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To continue my story about networking, we found a way to enjoy it.

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Love it, build long term relationships.

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I think that's what all successful businesses are built on.

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Like how do we continue building relationships online?

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And that's really when we started getting into video content and, and LinkedIn

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and building relationships through LinkedIn video DMS, and really went,

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in on video specifically on LinkedIn.

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It really just started out on my walks.

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Like I would go out on a walk, I'd get some inspiration and, make a post.

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And at first they were kind of general and not really targeted.

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Just focused on getting started essentially.

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And over time we just saw this opportunity in podcasting and

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in social media, we noticed.

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A lot of people were launching podcasts.

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The problem was though they were kind of posting them.

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They were just getting lost in the dark web.

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They didn't really have a distribution strategy, a marketing strategy.

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They maybe were having, , great conversations with great guests,

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but they just might not have the time or the expertise to actually

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get eyeballs on that content.

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And we saw a great opportunity with the skills we already had

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with the network we had built.

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To start helping people that already had a podcast up and running

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repurpose their content create most importantly consistent content.

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And that's kind of the foundation of our business today is helping

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establish podcasters and growing podcasters repurpose their

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content across social media.

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So.

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That's the three minute story, I guess maybe four minutes trip, man kind.

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The gist what's interesting is we share so much in common, at

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least in terms of the business, part of it and the things that we saw.

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And so, I think that we were picking up on the same frequencies out there.

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So it's just cool.

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And also, I'm a big believer in collaboration over competition.

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I came from the sales world.

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It was a very competitive industry and there was some collaboration,

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but it was very competitive and it just always rubbed me the wrong way.

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And I think that that's why I really enjoy the creator and more specifically

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the podcast space, because there is this ethos of collaboration that isn't always

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a part of all the industries, and so that's why I was excited to have you on,

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for sure.

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Some people could look at it and go, you guys do the same thing.

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And I, and that's exactly why I was so excited to chat with you because

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normally yeah, I'm the only one that gets as nerdy about what I geek out on.

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What's interesting that you brought up between your story was that, there's

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this connection between developing relationships and the need to

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develop relationships in business development and growing a business.

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But then also.

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Whether it was intuitively or intentionally, you started to

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leverage content and you started to leverage these other mediums to

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spark and create those relationships.

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I actually got one of those videos of you walking, , on your walks.

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I still remember it actually.

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And

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I think that was one of the reasons that's why, , I always wanted to have

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you on the show and it took a while to make this happen, but we did.

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And, so, those types of things work.

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For you, what is the connection that you see between content and

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developing that relationship or content and creating that connection

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between the audience and the creator?

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Yeah, I think it comes down to the question of like, how do you show you're a

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real human and do it in a virtual world.

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And how do you show that you care care about your potential

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customers and also show what you.

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There's a few ways to do that.

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I mean, you can get on the phone and just start calling people and

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having one-to-one conversations and building relationships that way.

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But it's like being in a hamster wheel and it's really hard to build and people

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do it successfully and it's gonna work for a long time, but we're young, like

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we're trying to figure out how do we build something long term that helps

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us build a more sustainable business.

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And that's where content came into play.

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We knew it's something that if you committed to it in the long run, it really

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pays off because at the end of the day, like relationships, you don't build them.

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In one night,

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you know,,

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your best friends don't become your best friends because

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you met them two days ago.

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Sometimes they may feel like that, but generally the strongest bonds and

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relationships are built over time.

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And if you're gonna stay in touch with people, keep up to tabs with

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the businesses they're launching with their career changes.

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Social media is an amazing way to do that.

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And what I've noticed is that a lot of those people that we met

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two and a half years ago, In person sadly, I've lost touch with a

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lot of them because people move.

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Maybe you never connected with them on social media or you never had

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their email address or phone number.

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You really just had that physical relationship with them, which is great.

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And its has its pros and cons, but when you're networking on social media,

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you have such a great, and you kind of establish a relationship on social media.

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you kind of have a built in way to follow up with people and keep

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tabs with what they're up to keep tabs with what they're doing.

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And also on the other end.

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Show what you're doing and create content that's hopefully helpful to them and

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do it not just over a few week period, but do it over a 1, 2, 10 year period.

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So I think social media presents like an amazing opportunity for

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us to keep relationships going consistently over time and stay.

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In the back of our heads and especially for a business like ours, it's,

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consulting and some services, like the vast majority of people aren't

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ready to buy the first week you talk to them, like it generally takes 3,

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6, 12 months, sometimes longer in order to build that relationship.

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So that's what excites me about social media.

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Is that There's if you're intentional about it and you're organized, you can

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stay in touch with people for so long and build up that trust over time.

Hector: 00:08:49

Yeah.

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And I think content really gives you leverage in that.

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And what's interesting is I?

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Yeah.

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Was on a call with somebody who listens to the podcast.

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And I had just met this person several minutes ago, but to them, they had spent

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hours with me they said that they had gone through almost the whole catalog.

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And so that's hard to do on a call, right.

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To develop up that kind of relationship would take hours and hours mm-hmm . But

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if you can create this content that does that instead it's not gonna replace it.

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Right.

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But it does give you a better starting point or it does give you,

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a better foundation to build on.

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I mentioned before we started recording that the title of this episode is,

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does repurposing content still work?

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And I'd love to get into that a little bit because we've talked a lot at the

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beginning about, Hey, how do you do it?

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what's the method.

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And what we haven't really gotten to is how has it shifted Since

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over the last little bit, right?

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I think so many people have popularized the Gary V method where it's, you

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take one piece of content and then you turn that one piece of content

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into, , 20, 30 pieces of content.

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And I was a big believer of that.

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I don't know.

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Mm-hmm that, that is necessarily the best.

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what we used to do is we used to make sure that the podcast was on as many

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platforms as they could, and that we were getting content out on as

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many different channels as we could.

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We were taking a very wide approach and that's because we were getting traction

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on a lot of these different platforms.

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So I'm curious for you over the last little bit, and we talked a little

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bit about this before we started, but how has the content marketing

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game shifted and as opposed to that kind of spray and pray wide.

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Very wide omnipresent focus.

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How have you guys started to adjust, to make sure that the, content

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marketing efforts are still getting the same kind of reach and traction

Hector: 00:10:32

that they were a couple years ago?

Grant: 00:10:34

Yeah.

Grant: 00:10:35

That's like a pretty multifaceted question.

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And I think I'll start with the part where.

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you're asking like, , does it still work?

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And honestly, the Gary V method, like you said, like one content, 30 pieces of

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turn it into 30 small pieces of content.

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That is an absolute task.

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And I think that probably overwhelms a lot of people, but we're more focused

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on if you have a long form piece of content, that's 30 to 60 minutes,

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probably like what this podcast episode will be like, you at least need to.

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One or two really good highlights out of that and really good

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snippets that are gonna be standalone content on social media.

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I don't think that you need eight or 10 clips from this episode in order

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for your repurposing to be effective.

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Like you said, I think that people, and especially like you and I, we

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see content repurposing all day every day because we're attuned to it.

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And it's, something that is, I mean, we literally do it as a

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service and do it for our business.

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So it's something we're really aware of.

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And I think we've seen it popping up more consistently more consist.

Hector: 00:11:37

Let me add something that I'm realizing here too.

Grant: 00:11:38

Yeah,

Hector: 00:11:39

because one thing that you're kind of talking about and that maybe,

Hector: 00:11:42

you've mentioned elsewhere is it's not necessary to get out 10 pieces of content.

Hector: 00:11:47

Right?

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Like at one point we were trying to stretch out nine or 10 pieces, caption

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clips out of an episode because it was getting the pull on Instagram.

Hector: 00:11:55

And I think what you're bringing to my attention is the need to pull

Hector: 00:11:58

these highlights out of these clips, but then also make sure that they're

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somewhere that can be enjoyed.

Hector: 00:12:03

And the problem with Instagram.

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And we've talked a lot about that's actually our most popular

Hector: 00:12:07

episode on this podcast is how to market your podcast on Instagram.

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It blows away every single other episode and what's interesting is

Hector: 00:12:15

like, it's not even a very good episode.

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It's such a bad episode.

Hector: 00:12:18

When we launched and when we started, but people are interested in it and.

Hector: 00:12:21

My challenge or my problem, what I'm realizing with that is

Hector: 00:12:24

that it's so ephemeral, right?

Hector: 00:12:26

So it's there and then it's gone, it's in your feed for a few hours

Hector: 00:12:29

for a day or two, and then it's gone.

Hector: 00:12:31

And what you're talking about is the need for people to be able to enjoy

Hector: 00:12:34

that podcast outside of that podcast.

Grant: 00:12:38

Yeah, what I wanted to kind of wrap up there was that the

Grant: 00:12:42

quantity of content that you're repurposing from each episode, isn't

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as important as the consistency of how long you're doing it or the quality.

Grant: 00:12:50

I think that's the next thing, right?

Grant: 00:12:51

Is the quality, right?

Grant: 00:12:52

I think that one really quality repurposed clip from a podcast is better than four.

Grant: 00:12:58

Not so great.

Grant: 00:12:59

Pieces of content from a podcast, big part of it just comes out of

Grant: 00:13:03

like respect to your audience, like give them something good.

Grant: 00:13:05

And I think this is something that we've had to learn throughout our time too,

Grant: 00:13:09

we've had clients actually challenge this to us, so like is more, actually better.

Grant: 00:13:13

And we really had to think a lot about that.

Grant: 00:13:17

And I think what we've come to realize now is that more is not better.

Grant: 00:13:20

Consistency is better.

Grant: 00:13:21

So like I think what's really important for whether you're doing blog writing

Grant: 00:13:26

or whether you're in podcasting or you're creating YouTube content.

Grant: 00:13:29

You need to find a frequency for you that is sustainable for you, so that

Grant: 00:13:33

your head doesn't blow off and you can do it and still enjoy your life.

Grant: 00:13:37

Right.

Grant: 00:13:37

That's really important.

Grant: 00:13:38

and number two, it's quality for.

Grant: 00:13:41

Your guests, it's fun to listen to.

Grant: 00:13:45

And that's what it comes down to.

Grant: 00:13:46

How much content can you create consistently and keep it quality.

Grant: 00:13:50

So for some people that might just be one clip from each episode and for some

Grant: 00:13:54

people that might be three, four or five.

Grant: 00:13:56

Wanted to step back here real quick though.

Grant: 00:13:58

Cause I think if we wanna talk about like repurposing from like the highest level

Grant: 00:14:04

What rep how repurposing is effective in like other, other places in our life.

Grant: 00:14:08

So if you think about the way we consume media for a long time now, like 80, a

Grant: 00:14:13

hundred years if you think about sports and you think about ESPN sports center.

Grant: 00:14:18

So obviously baseball is a sport that's wildly popular in America.

Grant: 00:14:23

But the games last three hours long and the vast majority, and

Grant: 00:14:26

there's also like 162 games, right?

Grant: 00:14:29

The vast majority of the way people are consuming that sports content

Grant: 00:14:32

is they go to sports center the next morning and they watch the highlight.

Grant: 00:14:36

It's maybe three or five minutes, and maybe there's like a sports

Grant: 00:14:38

center, top 10 thrown in there.

Grant: 00:14:40

And that's a strategy that sports has been employing for so long.

Grant: 00:14:44

The thing is, that like for the diehard fans of those sports teams, they're

Grant: 00:14:47

gonna watch the long form content.

Grant: 00:14:49

They're gonna watch the games.

Grant: 00:14:50

Right.

Grant: 00:14:51

And that's where.

Grant: 00:14:51

That's where the real value is.

Grant: 00:14:53

I think that's where you get the Jersey sales and that's where you get, well,

Hector: 00:14:56

I don't think either the sponsorships counted, right.

Hector: 00:14:59

What you're bringing up to me is a brilliant point what you're making

Hector: 00:15:01

me realize is that there's no one that's better than the other, right.

Hector: 00:15:05

It used to be like, oh, the highlights were kind of a secondary thought, right?

Hector: 00:15:09

They were.

Hector: 00:15:10

But what they're doing is they're actually appealing to somebody else.

Hector: 00:15:12

You're actually drawing in a different listener.

Hector: 00:15:14

You're actually drawing in somebody else by creating that, that you'd miss

Hector: 00:15:17

out on by just having the full game

Grant: 00:15:19

and they remind you why you love the sport so much too.

Grant: 00:15:22

I wanted to make another analogy too with like the state of the union addressed.

Grant: 00:15:25

I think that was like two nights ago from this recording.

Grant: 00:15:28

That was, I think it's like an hour long show, I don't know what to call it.

Grant: 00:15:31

The state of the union.

Grant: 00:15:32

Right.

Grant: 00:15:33

I think that's probably a good thing to listen to in its entirety.

Grant: 00:15:36

If you're an American citizen or you're really interested in American

Grant: 00:15:39

politics, but again, the vast majority of people are going to go

Grant: 00:15:43

to their news of choice the next day.

Grant: 00:15:46

And they're gonna watch the highlights and that's the way the majority

Grant: 00:15:50

of people consume so much of the long form content that's been put

Grant: 00:15:53

out for hundreds of years now.

Grant: 00:15:55

Right.

Hector: 00:15:55

I have a small tactical question here.

Hector: 00:15:57

Yeah.

Hector: 00:15:57

would you that creating that repurposed content, do you create it in your head?

Hector: 00:16:02

Is that for a different listen?

Hector: 00:16:04

I've always thought about creating that repurposed content for the same

Hector: 00:16:08

listener to attract the same listener.

Hector: 00:16:09

But do you actually think that that repurposed content, the

Hector: 00:16:11

shorter clips should actually be created for somebody else?

Hector: 00:16:15

It could be like, there are people.

Hector: 00:16:17

If you're trying to build your brand, your business, you're using

Hector: 00:16:20

podcasting as your marketing engine.

Hector: 00:16:22

You're repurposing clips.

Hector: 00:16:23

There might be some people that are.

Hector: 00:16:25

Only consuming your content on Instagram and that's enough for them.

Hector: 00:16:29

Like they get a ton of satisfaction out of that.

Hector: 00:16:31

And that's someone like me.

Hector: 00:16:32

I remember my grandma, she used to lovely Colorado Rockies.

Hector: 00:16:35

She'd watch the full game.

Hector: 00:16:37

I didn't care to watch that, but I would love sports center and honestly, I don't

Hector: 00:16:40

think she would watch sports center.

Hector: 00:16:41

So I think it comes down to and to answer your question, yes.

Hector: 00:16:45

Like you could have people be, getting the benefits and teaching people,

Hector: 00:16:49

educating people about your brand consistently over time, and they've

Hector: 00:16:52

never watched your full length episode.

Hector: 00:16:54

That's the goal.

Hector: 00:16:54

I think that's how you build the deepest relationships, but that's why

Hector: 00:16:57

there's like, I think you should really focus on when you're repurposing.

Hector: 00:17:01

There's kind of two

Hector: 00:17:02

um,

Hector: 00:17:03

morals that we have.

Hector: 00:17:04

Number one is never take something outta context.

Hector: 00:17:06

And this is the problem with like modern day new in politics is they

Hector: 00:17:11

might be repurposing that content.

Hector: 00:17:13

The state of the union address on their news channel the next day,

Hector: 00:17:17

but they take it and they mold it to their bias and they're gonna

Hector: 00:17:20

take clips out that fit their bias.

Hector: 00:17:23

And I think that is something as a podcaster, out of respect to your guests

Hector: 00:17:27

and respect to your listeners when you're repurposing content, you have to

Hector: 00:17:30

make sure that you're not distorting.

Hector: 00:17:33

what was intended by your guest or yourself in that content.

Hector: 00:17:37

And then second is that clip should actually be like a

Hector: 00:17:40

standalone piece of content.

Hector: 00:17:42

Like someone could watch , a 32nd video.

Hector: 00:17:45

And by the end of the video, they're like, wow, I actually got something out of that.

Hector: 00:17:48

Like I actually learned something or it made me laugh, just posting

Hector: 00:17:51

something for the soul's sake of.

Hector: 00:17:54

Teasing people to get to your long form content, or that's not a complete thought.

Hector: 00:18:00

And I think that can be done artfully.

Hector: 00:18:02

I think you're selling people.

Hector: 00:18:03

From what's possible.

Hector: 00:18:05

So I think it's really important to, like I said, always never distort the

Hector: 00:18:08

initial message with your repurposing and then try to get a complete

Hector: 00:18:12

thought in there, complete story.

Hector: 00:18:13

And think of that content as something that can live on its own and not

Hector: 00:18:17

be reliant on, on the podcast, the long form content itself.

Hector: 00:18:20

Yeah.

Hector: 00:18:21

You know, I'm really glad that we had this conversation cuz I've been pushing

Hector: 00:18:24

back on the value of repurposing content for podcasting, but it really is that we

Hector: 00:18:30

were just putting it in the wrong place.

Hector: 00:18:32

We were just putting it in places that weren't giving organic reach.

Hector: 00:18:35

Specifically.

Hector: 00:18:36

We were focusing a lot of attention on Instagram, which 2, 2, 3 years ago

Hector: 00:18:40

what's was really the place to be.

Hector: 00:18:42

And also on LinkedIn,

Hector: 00:18:43

But in any case, you've mentioned to me before we started recording that

Hector: 00:18:46

you focus on some different places.

Hector: 00:18:48

So where are your favorite places to make sure that they're

Hector: 00:18:50

getting this repurposed content.

Hector: 00:18:52

Yeah.

Hector: 00:18:52

So I I'll mention that my newest favorite one, which isn't new at all is YouTube.

Hector: 00:18:57

And I think a lot of podcasters are getting into podcasting because they

Hector: 00:19:02

want to build freedom in their lives and build a sustainable business.

Hector: 00:19:06

And the problem with a lot of social media, Content, like

Hector: 00:19:10

for instance, on Twitter or on TikTok, is it only lasts so long.

Hector: 00:19:14

It only gives results for maybe 30 minutes, 24 hours.

Hector: 00:19:17

Whereas if you can have a piece of content that is on YouTube and is something

Hector: 00:19:23

that's really relevant that can drive views for six months, one year, two years.

Hector: 00:19:29

Right?

Hector: 00:19:30

And this is the thing with YouTube is YouTube is people use YouTube.

Hector: 00:19:32

Like they use Google, they have a specific problem.

Hector: 00:19:35

They go to YouTube to try and solve it.

Hector: 00:19:37

And if you're the top three, four pieces of content that are there to

Hector: 00:19:42

help them, then you've gotta leg up.

Hector: 00:19:45

And that's the type of content that could really drive results for the long term.

Hector: 00:19:47

So I think people should definitely be thinking.

Hector: 00:19:49

And what I'm kind of talking about is what this would look like is

Hector: 00:19:52

you have a one hour long episode.

Hector: 00:19:54

We're talking about maybe 10, 12 topics during this one episode.

Hector: 00:19:58

If you can take a four to seven minute clip from that, create a really

Hector: 00:20:02

aesthetic and descriptive YouTube thumbnail at a description at a title.

Hector: 00:20:07

You've got something there.

Hector: 00:20:08

You've got some content that's could stand alone.

Hector: 00:20:10

So I think people should definitely be thinking about

Hector: 00:20:12

how can you repurpose content?

Hector: 00:20:13

That's going to actually stand alone and last, longer than just.

Hector: 00:20:19

A day or a week, like it might on LinkedIn or, or on Twitter.

Hector: 00:20:24

And then second too, is that if you're to say that there's one platform that you

Hector: 00:20:28

just have to be on right now, I just don't think that's a good way to look at it.

Hector: 00:20:31

Like there's always gonna be emerging platforms that are moving and changing

Hector: 00:20:36

and you've just gotta experiment with them, honestly, like right now,

Hector: 00:20:39

a few that come to mind are TikTok and I, I still think LinkedIn.

Hector: 00:20:43

Has a lot of, potential similar to that at the end of the day, though, that like,

Hector: 00:20:47

if MySpace was social media, 1.0, I think we're on social media 2.0 right now.

Hector: 00:20:52

And social media, 3.0 4.0 5.0 is like gonna come really fast.

Hector: 00:20:56

So the most important thing though, is that you're just, if

Hector: 00:20:59

you're consistently creating.

Hector: 00:21:00

Good content and you're having a fun time doing it and you can do it consistently.

Hector: 00:21:04

You can always adapt to the platforms that are coming out, , so it's your

Hector: 00:21:06

responsibility to stay at least a little bit ahead and dabble with some

Hector: 00:21:10

new platforms that are coming up.

Grant: 00:21:12

So.

Grant: 00:21:13

Yeah I can't say that there's any one platform or one strategy

Grant: 00:21:15

that's gonna work forever.

Hector: 00:21:17

Wells.

Hector: 00:21:17

Good.

Hector: 00:21:18

That you bring up YouTube because a lot of people don't think of YouTube as a

Hector: 00:21:21

social platform and they are doing a lot more things totally to be more social.

Hector: 00:21:26

But for some reason it just gets missed.

Hector: 00:21:29

I saw this stat from pod news.

Hector: 00:21:31

I wish I could bring it up, but basically what it said was that.

Hector: 00:21:34

YouTube and TikTok were undervalued by the vast majority of podcasters and,

Hector: 00:21:40

Twitter and Instagram were overvalued, meaning that most of the shows had

Hector: 00:21:45

a Instagram and Twitter, but weren't getting very much traction there.

Hector: 00:21:49

Most of the shows also did not have a TikTok and YouTube while those

Hector: 00:21:54

were actually the channels creating the most traction, ironically.

Hector: 00:21:57

So I don't know.

Hector: 00:21:58

What do you think about that

Grant: 00:21:59

Why do we do that?

Grant: 00:22:00

Do we just do what's most comfortable to us or are we actually thinking

Grant: 00:22:04

critically about what's best?

Grant: 00:22:06

I mean, I think it comes down to how you're trying to scale your podcast to.

Grant: 00:22:09

And say like, , how many listeners are you trying to get?

Grant: 00:22:13

A lot of people can create a, successful sustainable podcast and maybe only have

Grant: 00:22:17

250 of listeners that are consistent.

Grant: 00:22:21

But it's only because they're the right listeners that are in your target market

Grant: 00:22:24

that you're directly trying to sell to other podcasts are gonna need to monetize

Grant: 00:22:28

with 10,000, a hundred thousand listeners.

Grant: 00:22:30

Right.

Grant: 00:22:31

So I think you can kind of have like, Two different approaches with podcasting

Grant: 00:22:36

and with content creation in general is like, are you going after the more?

Grant: 00:22:39

And you talked about this a little bit with audience building and community

Grant: 00:22:42

building, but are you going after like the networking approach where you're

Grant: 00:22:45

really just focused on building one to one personal relationships with your audience?

Grant: 00:22:51

Maybe that's a hundred, 200, 500 people or are you trying

Grant: 00:22:54

to go after a huge audience?

Grant: 00:22:56

That.

Grant: 00:22:57

Maybe they all know you really well, but you don't know them so well.

Grant: 00:23:01

Right.

Grant: 00:23:01

And this is gonna work for different types of businesses.

Grant: 00:23:04

But at the end of the day, like you gotta think about quality versus quantity

Grant: 00:23:09

and just meeting the right audience.

Grant: 00:23:11

So with that being said, like platforms like LinkedIn, great for networking,

Grant: 00:23:15

for building one to one, as far as how the platform is situated.

Grant: 00:23:18

I think if you use the right tools, I think I sent you a

Grant: 00:23:21

video DM on either LinkedIn or on Twitter which was one of the ways

Grant: 00:23:25

that we kicked off a relationship.

Grant: 00:23:26

Right now you can't send DMS like that on YouTube.

Grant: 00:23:29

You can't send video DMS like that on TikTok, TikTok and YouTube are kind of

Grant: 00:23:32

more like broadcast platforms where you're just getting your message out there versus

Grant: 00:23:36

platforms like Twitter and Instagram and LinkedIn, they really have like a social

Grant: 00:23:40

networking, one to one person relationship building component to them where you

Grant: 00:23:44

can really help build that, one-to-one relationship with your audience.

Grant: 00:23:47

So I think it's important to think about that too, is like,

Grant: 00:23:50

are you focused on networking and really meeting your audience?

Grant: 00:23:52

Or you just need a place to get as many fricking eyeballs

Grant: 00:23:55

on your content as possible.

Grant: 00:23:56

And are you doing those right?

Grant: 00:23:58

I think a lot of people right on the right platform.

Grant: 00:24:00

Yeah.

Grant: 00:24:01

Yeah.

Grant: 00:24:01

I mean, the question to ask is where is your audience hanging out?

Grant: 00:24:04

where are they spending their time?

Grant: 00:24:06

I think that's a good way to, to look at it.

Hector: 00:24:08

Yeah.

Hector: 00:24:08

I've realized that the, we liked Instagram because what's interesting.

Hector: 00:24:11

Minus the algorithmic part and the lack of organic reach, it was a place

Hector: 00:24:16

where a brand or a show could broadcast.

Hector: 00:24:20

And also engage.

Hector: 00:24:21

You could create post a lot of content, but then you could also send a DM and

Hector: 00:24:25

that messaging, so that's why we liked it because , our sacred sauce is we would

Hector: 00:24:28

post content and then we would follow up and message individually message, all

Hector: 00:24:32

the people , that would interact with it.

Hector: 00:24:33

So, , kind of had that one, two punch, the organic reach went away.

Hector: 00:24:37

And so the power of that gotcha.

Hector: 00:24:39

That process went away.

Hector: 00:24:40

But what I'm realizing is that we Haven replicated that same kind of

Hector: 00:24:44

process to its fullest extent on the other platforms that do allow that,

Hector: 00:24:48

whether it be TikTok and YouTube and the distribution wise and at LinkedIn

Hector: 00:24:52

and Twitter, we, are doing that.

Hector: 00:24:53

We do a lot of interaction and engagement there, so just great points here.

Hector: 00:24:57

Grant, if someone is like, now they're like, okay, you know what?

Hector: 00:25:00

I'm resold on this.

Hector: 00:25:01

I'm gonna get going again.

Hector: 00:25:02

Like, you're right.

Hector: 00:25:02

What do I do?

Hector: 00:25:03

What do I need?

Hector: 00:25:04

What do I need to have, , set up, lined up?

Hector: 00:25:06

What are my boxes that I need to check , you mentioned consistency.

Hector: 00:25:09

So what are the things that I should be looking to do on a daily, weekly,

Hector: 00:25:13

monthly, however, recurring basis to make sure that this engine starts.

Hector: 00:25:17

Yeah, good question.

Hector: 00:25:18

Repurposing is something that people are saying all the time.

Hector: 00:25:21

Oh, it's so easy.

Hector: 00:25:22

You just take one piece of content and you turn it into 30, but just cuz it's easy.

Hector: 00:25:26

Doesn't mean it's simple.

Hector: 00:25:27

Even the simplest things or no, the other way around, even the easiest things.

Hector: 00:25:30

Aren't simple sometimes like we all wanna get a six pack, but all

Hector: 00:25:34

you have to do is do 50 crunches a day, but who actually does that?

Hector: 00:25:36

Not me.

Hector: 00:25:37

So , you gotta realize that that it's not gonna be easy first of

Hector: 00:25:40

all, but there's some things you can do to make it easier on yourself.

Hector: 00:25:42

So one of those is like reverse engineering, your long form content

Hector: 00:25:46

with the intention of repurposing it.

Hector: 00:25:49

And one of my favorite ways of.

Hector: 00:25:52

Doing, this is at the end of your episode, you could have an anchor question

Hector: 00:25:56

and this is something that one of our clients who's been with us from the very

Hector: 00:25:59

beginning startup hype man Raji, Nathan.

Hector: 00:26:02

He has a podcast and at the end of every show, he says, entrepreneurship

Hector: 00:26:07

is blank and that's a opportunity for you to simplify your repurposing.

Hector: 00:26:13

You can take that question.

Hector: 00:26:15

You can take the answer that your guests repli replied to it.

Hector: 00:26:18

You can create a standalone piece of, content from it.

Hector: 00:26:21

And if you pair that with a tool like descript, which is in my opinion, one

Hector: 00:26:26

of the coolest up and coming tools for not only just podcasters, but

Hector: 00:26:30

also video content creators as well.

Hector: 00:26:32

It's a text based editor, which means if you're to upload your show, you could go

Hector: 00:26:36

in and search entrepreneurship is, and it's gonna take you to that part of the

Hector: 00:26:40

conversation where that's being said, you can just take that clip out and create

Hector: 00:26:45

a standalone piece of content from it.

Hector: 00:26:47

That's a really simple workflow that you can do.

Hector: 00:26:49

The biggest thing is, like I said, if you re-engineer your long form content

Hector: 00:26:54

to like, how can I get maybe one or two pieces of standalone content from

Hector: 00:26:58

it as well that doesn't require my team or myself to have too much of a

Hector: 00:27:03

workload in order to find that clip.

Hector: 00:27:05

Cuz what we've found is that the hardest part about repurposing.

Hector: 00:27:08

How do you select good clips?

Hector: 00:27:10

And like I said, if you have an anchor question, that's a really streamlined

Hector: 00:27:13

way streamlined way to do it.

Hector: 00:27:15

And then the next is like, you kind of mentioned don't burn out, like

Hector: 00:27:18

easier said than done you gotta figure out how not to burn out.

Hector: 00:27:21

And I think that's for you, that's anyone that comes down to just finding a cadence

Hector: 00:27:25

of posting once a week, twice a week.

Hector: 00:27:29

Five times a week that that works for you, but that you can do for

Hector: 00:27:33

a year, two years, five years.

Hector: 00:27:34

That's really important.

Hector: 00:27:35

I really don't like the question people ask.

Hector: 00:27:38

So what's the best frequency.

Hector: 00:27:40

How often do you need to post on social media a day or a week to be successful?

Hector: 00:27:44

And honestly it's gotta be an introspective question there.

Hector: 00:27:47

It's the question is how often can you post consistently.

Hector: 00:27:51

Over a long period of time while not burning out and also enjoying it.

Hector: 00:27:54

So that's kind of a long way winded way to say it, but don't get too

Hector: 00:27:57

caught up in those, those like tips and tactics, like focus on what

Hector: 00:28:00

you can handle first and foremost.

Hector: 00:28:02

That's what matters most.

Hector: 00:28:03

So those are the two things I'll give there.

Hector: 00:28:04

I think grant, this is so selfishly valuable and where

Hector: 00:28:08

can people stay connected?

Hector: 00:28:10

Follow up with you.

Hector: 00:28:11

Yeah.

Hector: 00:28:11

So personally, if you follow me on Twitter or LinkedIn at grant Taek,

Hector: 00:28:16

you'll be able to find me there.

Hector: 00:28:18

You can find our website@authenticmarketing.com and that's

Hector: 00:28:21

authentic, not with a C, but with a queue.

Hector: 00:28:23

We're also on YouTube.

Hector: 00:28:24

If you wanted to like steal our ideas, you wanted to learn about repurposing.

Hector: 00:28:28

If you wanted to start a competing agency to ours or, or

Hector: 00:28:32

you're just a podcaster looking.

Hector: 00:28:34

Kind of like steal our process.

Hector: 00:28:35

If you went to our YouTube, you could do that.

Hector: 00:28:37

That's our whole goal.

Hector: 00:28:37

There is to just teach people how we do what we do and,

Hector: 00:28:40

and give as much value there.

Hector: 00:28:41

So definitely recommend giving a subscription there on YouTube.

Hector: 00:28:45

That'd be much appreciated.

Hector: 00:28:46

And when encourage us to keep spilling the beans about what we know and how we do it.

Hector: 00:28:51

So

Hector: 00:28:51

thanks, dude.

Hector: 00:28:51

I'm excited to stay connected and I will not start a competing.

Hector: 00:28:57

Agency Well, the invite's there, the invite's there.

Hector: 00:29:00

Um,

Hector: 00:29:01

Guys invites.

Hector: 00:29:02

Thank you guys for being part of the NYP fam and we'll see