Podcast Marketing Basics - Community & Platform

On this episode you'll learn why growing a community and building your platform is vital to the success of your podcast.

Too many podcasts see themselves as an audio-only show that comes out on Apple and Spotify. But the biggest shows don’t limit themselves to audio. They also find a way to reach and engage their listeners on other popular platforms. You can leverage these platforms to build your audience while creating raving fans.

Podcasts are great because you can upload them one time and distribute it to a variety of different sites like iTunes and Spotify. But podcasts can be one-directional making it challenging to connect with your listeners. That’s why platforms like Instagram, YouTube, and (even newer platforms like) Tik Tok are important for the growth and monetization of a show. Depending on your audience, you may want to focus on different platforms. If your audience trends older and more professional, LinkedIn may be a great place for you to grow your show. But if your listeners are younger, then maybe Instagram or Tik Tok will be a better place to focus your time

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