Podcast Marketing Checklist - Part 1

There's a lot that goes into launching a podcast... and even more that goes into sustaining it..

So to keep it simple -- here's 10 things you need to focus on if you want to have a successful, sustainable show 👇

Here are the ones we cover today:

Podcast Platforms

Make sure your podcast is listed on as many platforms as possible. Get on Apple and Spotify - those are obvious. But also make sure you're on all the smaller platforms like Anchor, Podbean, and Stitcher. These platforms continue to grow as more people get introduced to podcasts.

Podcast Thumbnail/Logo -

Potential listeners judge your show based on two things: your title and your cover. Make sure those two things convey what your show is about. Use that real estate wisely and make sure people understand what your show is about.

Podcast Description -

Your podcast's description is vital for people to find and understand what your show is about. It also helps your podcast show up in the correct searches. Make sure your description is simple, easy to read, and tells listeners what to expect. You can also share what they can expect to gain, learn, or experience from the show. Include important keywords in your description that people will also be searching for. This will help you rank and show up in those search results as well.

Podcast Banner -

An often overlooked component of your marketing is your banner. You’ll want to make sure that your logo and thumbnail can be repurposed to fill a banner. You'll use this banner in places such as you social media channels and also your website. Having this banner ready helps to bring your podcast’s brand to life by extending it more than a just a thumbnail. Make sure to use the same colors, fonts, and themes so that the branding is consistent across all of your assets.

Podcast Website -

Having your own website is vital to sustaining your show. It gives your more control and flexibility to do different things to help grow your show. A website can give you more insight and analytics into your listeners. It also gives you the opportunity to offer different monetization channels. You can use your hosting platform’s website, but I also recommend having some domain of your own. Having both will help your search rankings.

YouTube -

It's important for your podcast to also be on YouTube. Many people listen to podcasts on YouTube and  it's another great place to grow your audience.  You can create original just for YouTube. Or you can repurpose your podcast's content.  Another benefit is YouTube is likely to show up in search results .

Instagram -

The other platform you can build an audience on is Instagram. This is the easiest place to cultivate a community. You can create a page for your show and interact directly with your listeners. This means you can message your listeners directly from your podcast’s page. You can't do that on platforms like Facebook or YouTube. Instagram also gives you exposure outside of your current followers. There's even the (although small) possibility of going viral.

LinkedIn/Tik Tok -

Depending on your show, you can also also grow your audience through LinkedIn or Tik Tok. If your show's listeners are older professionals, you might consider LinkedIn. On LinkedIn, your content can reach new people without having to spend any money on ads. They also have a highly targeted ad platform that can be incredibly useful for certain shows. Tik Tok offers similar abilities to reach new audiences - albeit to a different