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Turning Guest Appearances into More Listeners with Dustin Riechmann
Even though podcasting is bigger than ever, it’s still massively ignored in the product marketing community. Business owners and marketers assume that the only products you can sell through podcast guesting are books. Well, as it turns out, you can sell more than that.
Today’s guest, Dustin Reichman, co-owner of FireCreek Snacks, shares how he was able to leverage podcast guesting as a medium to propel his meat stick business to new heights.
If you’re looking to grow your business or widen the reach of your products, this episode is for you. Tune in to hear Dustin break down the exact blueprint he used to get booked into top-ranking shows, show up as an expert in his field, and drive sales through other people’s podcasts.
IN THIS EPISODE, YOU'LL LEARN:
00:00 Introduction
01:14 Getting to know Dustin Reichman
04:13 How to scale your business through podcasting
05:30 Benefits of creating a win-win relationship with podcast hosts
07:45 The key to successful partnership marketing
12:07 How to write the perfect podcast guest pitch
14:11 How to win new customers through podcast guesting
15:01 The 5 Ps of converting customers through podcast guesting
17:54 Ways to generate leads and sales with your podcast
19:16 Things you ought to know about your ideal client
22:20 How Dustin used podcast guesting to get his products into Walmart
25:20 Parting thoughts
Links and Resources:
Reach out to Dustin via email - Dustin@firecreeksnacks.com
Connect with Hector on Twitter
