Video Podcasting Made Easy - Twitter Space Replay

Hector: 00:00:07

Hello.

Hector: 00:00:07

Hello, welcome to today's Twitter space.

Hector: 00:00:10

My name is Hector.

Hector: 00:00:11

Sanhi step on and I am your host and I get way too geeked up about

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creating amazing podcasts that can fuel your lifestyle and your business.

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And today's Twitter space is a live recording of the

Hector: 00:00:24

marketing, your podcast show.

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And that is a, a show that I release almost weekly and really to help you.

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Learn the things that do and, and do not work when it comes to marketing

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and monetizing your podcast.

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And so today we're gonna talk about video podcasting, and we're gonna talk about how

Hector: 00:00:42

you can incorporate that into your show.

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And we usually on these, on these podcasts or happy hours, we usually have

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a, a panel of incredible guests that are here for, you know, here for us.

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. While we have a moment here, if we could have just the, the few of you

Hector: 00:00:57

go around really quickly and give the, the five, 10, second introduction

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on, on who you are and what you do.

Grant: 00:01:02

Hi, Hector.

Grant: 00:01:03

How you doing?

Grant: 00:01:04

Grant TAIK I'm, co-founder at authentic marketing and essentially we help

Grant: 00:01:08

podcasters repurpose their long form content into short clips for social media.

Grant: 00:01:14

A big part of that is having video as a component of your episodes.

Grant: 00:01:19

So I think that the topic of today video podcast made it easy

Grant: 00:01:22

is probably pretty relevant.

Grant: 00:01:24

And yeah, there's definitely some really awesome tools out.

Grant: 00:01:27

And it's only getting easier to add videos and component to your podcast.

Grant: 00:01:30

So decided to hopefully contribute to something here.

Hector: 00:01:34

Yeah, for sure.

Hector: 00:01:34

Kevin, if, if it allows you to, to speak would love for you to chime in.

Hector: 00:01:38

Uh, My name is Kevin I'm host of the podcast.

Hector: 00:01:41

It's a true crime podcast.

Hector: 00:01:43

I've been doing it for two years, got into audio engineering a few

Hector: 00:01:46

months back, been working with Hector now for what, four or five months.

Hector: 00:01:51

It's been a great experience and I'm actually in the process

Hector: 00:01:54

of learning how to video edit.

Hector: 00:01:56

So adding the video component to the podcasting spaces, I think an excellent

Hector: 00:02:02

topic of conversation for today.

Hector: 00:02:04

Yeah.

Hector: 00:02:05

You know, it's just, it's kind of interesting that my, I started.

Hector: 00:02:08

In the, what I would say, maybe the lowest form, you know, in the lowest

Hector: 00:02:12

cast of video, which is live streaming.

Hector: 00:02:15

And I, I kind of gravitated towards podcasting because I thought that I

Hector: 00:02:19

could get away from the video aspect of it, but it seems like it's chasing me.

Hector: 00:02:23

And, and I think that this is an important conversation for, for two reasons.

Hector: 00:02:27

The first is I discoverability.

Hector: 00:02:30

Right.

Hector: 00:02:30

I think that that's such a big topic for.

Hector: 00:02:34

Podcasters.

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And how do we get discovered?

Hector: 00:02:36

And there's so many solutions and apps, and there's so many things trying to find

Hector: 00:02:43

a solution for discoverability, right.

Hector: 00:02:45

You know, whether it's Spotify or, or there's all these different things.

Hector: 00:02:49

But one thing that, that holds true is that.

Hector: 00:02:51

Y video seems to be the answer for, for a lot of that.

Hector: 00:02:55

And one of the big answers for discoverability is, is YouTube.

Hector: 00:02:59

And so I think that it can help shows who are looking to find an audience

Hector: 00:03:03

who are looking to find listeners.

Hector: 00:03:05

I mean, that's one thing that YouTube is really great at is, is matching.

Hector: 00:03:10

Content to listeners.

Hector: 00:03:11

And I think that I was reading something from the founder of audio, audio.io.

Hector: 00:03:16

I don't a, me, his last name is escaping me, but he was really talking

Hector: 00:03:20

about how RSS feeds and podcasting are, are literally the worst at that.

Hector: 00:03:25

You know, they're, they're the absolute worst at recommending.

Hector: 00:03:28

There is no recommending, you know, algorithm.

Hector: 00:03:31

And so it's just something that.

Hector: 00:03:33

If someone wants to be discovered as a podcaster they can tap into this engine.

Hector: 00:03:38

The second thing that I wrote down in terms of reasons

Hector: 00:03:40

though, is, is really longevity.

Hector: 00:03:41

I think that unfortunately, or fortunately, depending on what

Hector: 00:03:45

side of the puck you're on.

Hector: 00:03:47

video is gonna be a part of podcasting.

Hector: 00:03:49

Right?

Hector: 00:03:49

I think that people, the, the line between a video podcast and an audio

Hector: 00:03:55

podcast, or a YouTube show and a podcast and interview, or, or any of

Hector: 00:04:00

these things, I mean, they're really, the lines are really, really blurring.

Hector: 00:04:04

You know, Kevin and I are, are working on a show right now that we're gonna pitch.

Hector: 00:04:07

You know, someone who's, I don't know, maybe a B or seamless celebrity, but,

Hector: 00:04:11

but one thing that we are incorporating into the show is, is as a no brainer,

Hector: 00:04:15

it has to be a video show, right.

Hector: 00:04:18

Either has to be a video component to, to the show or, or we wouldn't consider it.

Hector: 00:04:22

You know, we, we wouldn't consider not having video as a component

Hector: 00:04:26

of, of a show moving forward.

Hector: 00:04:28

And so I think in terms of longevity, if somebody wants to

Hector: 00:04:31

be around, if they see themselves.

Hector: 00:04:34

Being something that a show or a podcast that has an audience 2, 3, 5, 10 years

Hector: 00:04:40

from now, that video is, is eventually going to have to, to play a role.

Hector: 00:04:45

So I just would love to toss it back to Kevin or, or grant and see, you

Hector: 00:04:48

know, just kinda get your thoughts on, on that in terms of, you know,

Hector: 00:04:51

the need for discoverability.

Hector: 00:04:53

And then also, you know, just whether it's gonna be a, a

Hector: 00:04:57

necessity for podcasters moving.

Grant: 00:05:00

I will say what excited me kind of about what you were talking about

Grant: 00:05:04

with YouTube discoverability earlier is maybe in our parents' generation,

Grant: 00:05:11

my parents' generation, you know, 40 years ago when they were growing up

Grant: 00:05:14

watching TV, like everyone was listening to the same networks and the same.

Grant: 00:05:19

And got fed the same information except, and now I don't have a TV

Grant: 00:05:26

subscription or a network subscription.

Grant: 00:05:29

I, I actually pay for YouTube premium, which is like ad for YouTube.

Grant: 00:05:33

And I think it's awesome.

Grant: 00:05:34

But the, when I log onto YouTube under my account, the videos I see

Grant: 00:05:39

are completely different than the videos Hector would see, or Kevin

Grant: 00:05:43

would see, or my mom would see it.

Grant: 00:05:44

It.

Grant: 00:05:44

Fully personalized newsfeed.

Grant: 00:05:47

Which means that I get like content that's relevant to me

Grant: 00:05:51

and it's, that's really exciting.

Grant: 00:05:52

So I think for podcasters, just thinking about how you can, how you can

Grant: 00:05:58

leverage that and realize that like, you almost can't be too niche these days.

Grant: 00:06:03

Like there's so many people out there who are willing to listen

Grant: 00:06:05

to your content, that you could help solve a problem for them.

Grant: 00:06:08

And if you know, you get specific with how you title and, and describe

Grant: 00:06:12

your YouTube videos and your YouTube shorts, like you're, you're gonna be

Grant: 00:06:15

more likely to show up on like the unique viewers feeds that you really

Grant: 00:06:19

want to to be hanging out with.

Grant: 00:06:21

So that's just a big shift.

Grant: 00:06:23

Yeah.

Grant: 00:06:23

40 years ago, we were listening to all the same videos, the same networks, and

Grant: 00:06:26

now everything is fully personalized.

Hector: 00:06:29

You know, grant it's, I you're our conversation that we had a, it seems like

Hector: 00:06:33

actually it was several months ago now.

Hector: 00:06:35

But just came out on my podcast a couple weeks ago.

Hector: 00:06:37

Really got me fired up about what was possible on YouTube because you know,

Hector: 00:06:43

it, it, for the longest time it seemed like short form video, or it seemed like

Hector: 00:06:48

this repurposing, like there was almost.

Hector: 00:06:50

This dark ages and, and maybe it was always YouTube in the

Hector: 00:06:54

background, but there was this dark ages of, of repurposed content.

Hector: 00:06:57

But once YouTube really got behind shorts, they really had the

Hector: 00:07:01

trifecta of short form content.

Hector: 00:07:04

Long, medium form content, you know, that kind of five to 15 minutes.

Hector: 00:07:07

And then, you know, even people, I mean, I, I can't tell you how

Hector: 00:07:10

many podcasts, you know, hour long podcasts, two hour long podcasts.

Hector: 00:07:14

I go to YouTube for specific cuz you know, I would rather watch the

Hector: 00:07:17

video for that kind of interview than, than listen to the audio.

Hector: 00:07:20

And so I think that, you know, I want to credit you grant for,

Hector: 00:07:23

for kind of inspiring me in that.

Hector: 00:07:26

But Kevin you've, we've talked about your newfound enthusiasm for.

Hector: 00:07:32

Podcasting, what is it?

Hector: 00:07:34

Why did you, and I think you're like, I don't know, in the middle of 190

Hector: 00:07:38

video course, or I don't know some, you know, 150 crazy video course,

Hector: 00:07:43

what's, what's been driving the enthusiasm for you behind the video.

Hector: 00:07:47

Well, first and foremost, I, I wanted to piggyback off of what

Hector: 00:07:50

grant said about YouTube premium.

Hector: 00:07:52

I too subscribe to YouTube premium and I find it very helpful for not having ads.

Hector: 00:07:58

The one, so I will get to your question, Hector, but the one thing I've noticed

Hector: 00:08:02

too with YouTube is they definitely there's channels that I think pay to play.

Hector: 00:08:09

I don't know if this has been your experience grant or not, but it, it

Hector: 00:08:12

will recommend something similar, but it always goes back to a network type show.

Hector: 00:08:18

Right?

Hector: 00:08:19

So like for example, John Oliver.

Hector: 00:08:21

I, I like John Oliver and I watched that last, last week segment

Hector: 00:08:25

that he puts on YouTube, but it usually pops on as my next video.

Hector: 00:08:30

And that's where I think it needs to be fixed tweaked a little bit is so that

Hector: 00:08:36

it doesn't keep going back to something that you've watched maybe, you know, two

Hector: 00:08:40

or three times, but that's just, that's a topic of conversation for another day.

Hector: 00:08:45

As far as, as my newfound enthusiasm for video is because honestly, that's

Hector: 00:08:51

the way that it's going, right.

Hector: 00:08:53

Podcasting is coming after video, right?

Hector: 00:08:56

Cuz YouTube was so big, but at the same time, I, I truly

Hector: 00:09:00

believe that people want video.

Hector: 00:09:02

People want to be able to see you.

Hector: 00:09:03

People want to be able to see what you're doing who you're talking to.

Hector: 00:09:07

So I think it's just gonna be a natural progression for there to be some

Hector: 00:09:13

sort of visualization of the podcast.

Hector: 00:09:18

Yeah.

Hector: 00:09:20

And so for the people, I mean, everybody's gonna be listening on the recording here.

Hector: 00:09:24

So the, really what I think people are, are, I know what I was missing is the,

Hector: 00:09:29

the different placements for video and.

Hector: 00:09:34

You know, obviously we talked about YouTube, that's a big

Hector: 00:09:36

part, you know, there's, there's TikTok, there's Instagram.

Hector: 00:09:38

And then I think the, the other obvious place is, is just Spotify video.

Hector: 00:09:42

And so when you have all these different platforms that it's gonna be going

Hector: 00:09:45

out towards, I think all, all of a sudden it starts, it does start to

Hector: 00:09:48

make a little bit of sense, because for sure there's more time that's

Hector: 00:09:51

invested, you know, it's either gonna be you putting in the time or you're

Hector: 00:09:55

gonna be paying someone to put in the.

Hector: 00:09:56

For sure.

Hector: 00:09:57

It's gonna cost a little bit more, but now when you talk about having an outlet

Hector: 00:10:00

for these things, I think, you know, my biggest hold up and I've told this

Hector: 00:10:03

to grant before my biggest hold up was that we were spending all this time

Hector: 00:10:06

creating videos for on Instagram, that.

Hector: 00:10:12

You know, I guess in man, I don't know, maybe 20 let's say,

Hector: 00:10:14

I think it was like 20 17, 20 18.

Hector: 00:10:17

These videos were averaging 10, 15, 20,000 impressions sometimes, you

Hector: 00:10:21

know, on a two, three minute video.

Hector: 00:10:23

Sometimes, and, and all of a sudden those impressions went

Hector: 00:10:26

down to two, 3000 impressions.

Hector: 00:10:28

And so the, the squeeze that we were getting out of these videos, all of

Hector: 00:10:32

a sudden didn't make sense anymore.

Hector: 00:10:34

But now when you're talking about YouTube, you know, Prioritizing shorts.

Hector: 00:10:38

Now you're talking about Spotify, prioritizing, you know, video podcasts.

Hector: 00:10:43

There's all of a sudden this outlet and this, this place for you to

Hector: 00:10:46

distribute these types of videos.

Hector: 00:10:48

So one thing that I've been trying to, you know, work through in our

Hector: 00:10:52

kind of workflows is, is how we you know, what, what are we delivering?

Hector: 00:10:55

And I think grant, you've also done a big job, you know, great job of

Hector: 00:10:58

helping me crystallize the, the need for like this short form video.

Hector: 00:11:04

I'd love to throw it to you and just talk about, I I'd love for you

Hector: 00:11:07

to talk about, like, when you're thinking about like, how can we

Hector: 00:11:10

squeeze the most out of this podcast?

Hector: 00:11:13

Like, what are you, what's your mindset going into, you know, an episode or like,

Hector: 00:11:18

what are you thinking about when you're, when you're, you know, approaching an

Hector: 00:11:21

episode and like going, okay, you know, we need to repurpose this and we're

Hector: 00:11:25

gonna try and get this into all these different, you know, places that I'd

Hector: 00:11:28

love to kind of get into your mind.

Grant: 00:11:31

Yeah.

Grant: 00:11:32

So I guess a few things come to my mind.

Grant: 00:11:35

And so when we work with clients, we'll, we'll take one of their long form episodes

Grant: 00:11:42

and send it to an editor who their role is to take out like eight, eight

Grant: 00:11:47

pieces of content from that one video.

Grant: 00:11:51

And then from there, we kind of.

Grant: 00:11:53

Do some quality checking and pick maybe the two best, but as far as

Grant: 00:11:57

like the rules for it, the first one is it's more of like a moral thing.

Grant: 00:12:01

And it's, if you have a guest on your show, like never take what they say

Grant: 00:12:06

out of context, just for the sake of trying to get views for your content.

Grant: 00:12:10

You know, like that's like a super high level, like moral thing.

Grant: 00:12:14

It's important, like with repurposing and you see this with news and with like you

Grant: 00:12:18

know, sound bites from stuff like that.

Grant: 00:12:20

Like, you don't wanna be that news source that is taking things outta context

Grant: 00:12:24

and changing what the viewer is saying.

Grant: 00:12:25

I think that's super important And the second one is like, not thinking, not just

Grant: 00:12:30

thinking about what type of clip is gonna get the most views and most exposure.

Grant: 00:12:34

There's a place for that, but like, thinking about the type of.

Grant: 00:12:37

The type of repurposed content that's relevant to the audience

Grant: 00:12:40

you're trying to build.

Grant: 00:12:41

So, and that kind of goes back to what I was saying earlier, where YouTube is a

Grant: 00:12:45

fully personalized channel that like is, is relevant to you and your interests.

Grant: 00:12:50

You know, you're not just trying to get views from anyone and everyone

Grant: 00:12:53

with this like repurposed content.

Grant: 00:12:54

You're still trying to like move towards finding your, your audience.

Grant: 00:12:59

Say that's like B2B podcasters that you're trying to connect with.

Grant: 00:13:03

Then it's important to continue to talk to them and, and think of ways

Grant: 00:13:07

that like, that your content within that those longer form episodes is

Grant: 00:13:11

you're able to repurpose it and still just speak to that specific audience.

Grant: 00:13:15

I think it's important.

Grant: 00:13:16

Yeah.

Grant: 00:13:16

Think of those.

Grant: 00:13:16

Those are two big things.

Grant: 00:13:18

Like never take anything outta context.

Grant: 00:13:19

Number two, just always think about who your audience is and just focus on

Grant: 00:13:23

creating content that appeals to them.

Hector: 00:13:26

Yeah.

Hector: 00:13:26

I kind of breezed over this at the beginning.

Hector: 00:13:28

When you know, now that we're, we're trying to kind of systemize it.

Hector: 00:13:31

I, I think I was, I was talking to Kevin and we.

Hector: 00:13:34

We've published like 50, about 50 episodes for all the shows that we do

Hector: 00:13:38

every month in terms of podcasting.

Hector: 00:13:40

And now we're trying to layer on video on top of that.

Hector: 00:13:42

And so it is, it's quite a behemoth, but when I think about

Hector: 00:13:45

what are we, what are we doing?

Hector: 00:13:47

A lot of times we are already creating.

Hector: 00:13:49

Promotional packs and creating highlight clips from these episodes.

Hector: 00:13:53

And so now it's just about kind of taking it one step further and, and just

Hector: 00:13:57

changing the formatting a little bit.

Hector: 00:13:58

And so we have our full length episodes, which, you know, are,

Hector: 00:14:01

are great to, to just have on YouTube for, for search purposes.

Hector: 00:14:05

Right.

Hector: 00:14:05

But one thing that.

Hector: 00:14:07

We've kind of established or has been established is that they're not gonna

Hector: 00:14:10

be great in terms of discoverability.

Hector: 00:14:12

I mean, it's just, it's hard for Google to promote for YouTube to promote an

Hector: 00:14:16

a 45 minute, you know, video, the, the chances they're much, they have a much

Hector: 00:14:21

better chance of recommending a video that's 3, 5, 7, 10 minutes, because.

Hector: 00:14:25

They're, they're just, they're unsure about how well someone, you

Hector: 00:14:29

know, is gonna like your stuff.

Hector: 00:14:30

However, if it's a previous lesson that's already consumed a shorter clip, right?

Hector: 00:14:34

A three minute clip, a five minute clip, a 10 minute clip.

Hector: 00:14:37

From your episode, they're a little bit more likely to, to watch them.

Hector: 00:14:40

So that's how you can kind of piggyback their or bread, crumb

Hector: 00:14:44

them onto your full length episodes.

Hector: 00:14:45

So you've got your full length episodes.

Hector: 00:14:47

You've got your shorter clip, you know, What we call clips just because we, we

Hector: 00:14:52

have to create some sort of terminology.

Hector: 00:14:53

So clips are anywhere between, we found like five to 15 minutes is great, right?

Hector: 00:14:59

Shorter, shorter than five minutes on YouTube.

Hector: 00:15:01

It it's, you really want some great content for sure that, you

Hector: 00:15:04

know, they can, it can be great.

Hector: 00:15:05

But if you can have a, a 7, 9, 11 minute video that really has some good content

Hector: 00:15:12

and gets the, the viewer to kind of sink in a little bit, that really juices

Hector: 00:15:16

YouTube's algorithm and is what we found have, have been some of our quote

Hector: 00:15:19

unquote, most viral videos, the ones that get the most organic reach and, and

Hector: 00:15:24

the last thing which YouTube has been promoting recently are these shorts.

Hector: 00:15:29

there's been some change in how you upload them and where you upload them.

Hector: 00:15:31

And they're trying to figure all that stuff out, but basically or even what,

Hector: 00:15:35

what they're considering grant, you might know some, this more, but I, I

Hector: 00:15:38

read somewhere that they're gonna start considering every, I, I actually meant

Hector: 00:15:41

this might be Instagram, that they're gonna start considering all videos, like

Hector: 00:15:45

shorter than, I don't know, three or five minutes in this kind of short format

Hector: 00:15:49

or, or reals format for Instagram and.

Hector: 00:15:51

These shorter videos that are oftentimes vertical are this last kind.

Hector: 00:15:56

This format, which I think the reason that, that it's so powerful is it

Hector: 00:16:00

gets thrown into these algorithms.

Hector: 00:16:01

Right.

Hector: 00:16:02

You know, whether it's on TikTok or the reels or, or shorts and people

Hector: 00:16:05

who aren't subscribed to, you have a, have a chance of finding it.

Hector: 00:16:09

And it's just, it's the, it's the, one of the, you can say what you want

Hector: 00:16:13

about the style of, of video or about people's attention spans or about.

Hector: 00:16:18

But unfortunately, or fortunately it is the format that is gives you the

Hector: 00:16:23

most opportunity for organic reach.

Hector: 00:16:26

And so those are kind of the three formats that we think about when

Hector: 00:16:29

we're trying to get videos out.

Hector: 00:16:31

Grant Kevin, anything that you guys wanna add or, or, or questions or, or

Hector: 00:16:35

just anything on, on just kind of the types of videos that you're putting out.

Grant: 00:16:40

I, I wanted to say one thing is as a listen, Yeah.

Grant: 00:16:44

After like listening to this conversation, you should totally go to YouTube and

Grant: 00:16:48

start watching some YouTube shorts.

Grant: 00:16:50

And what you'll notice is that if there's certain YouTube shorts,

Grant: 00:16:55

Paid attention to, or like, like maybe you enjoy like playing golf.

Grant: 00:16:59

And like, for some reason you're gonna spend a little bit of

Grant: 00:17:01

extra time watching those YouTube shorts that are golf related.

Grant: 00:17:05

YouTube's really, really smart.

Grant: 00:17:06

And they're gonna start pushing you more golf related videos.

Grant: 00:17:10

They're also gonna start pushing you more of videos that are coming

Grant: 00:17:13

from the accounts you're watching, even if you're not subscribed.

Grant: 00:17:16

So like, if.

Grant: 00:17:18

If you watch a specific account, a YouTube short from a specific account.

Grant: 00:17:22

Again, even if you're not subscribed, YouTube will start

Grant: 00:17:24

recommending more of their content.

Grant: 00:17:26

See if you like it and probably show it to you for some time.

Grant: 00:17:29

And then if you're not engaging with that content at all, then

Grant: 00:17:32

they'll probably turn that off.

Grant: 00:17:33

That's why it's important to kind of like post shorts consistently.

Grant: 00:17:35

Cuz once you have that bank of YouTube shorts, then you can gain new listeners.

Grant: 00:17:42

Each new YouTube short that's posted, you're gonna get some new listeners and

Grant: 00:17:45

then all those new listeners are also gonna get shown your old content as well.

Grant: 00:17:49

So yeah, I will challenge people to just like, try to see how it's working

Grant: 00:17:52

on them when you go to the app.

Grant: 00:17:54

Cuz it's really interesting once you notice it.

Hector: 00:17:56

Yeah, the recommendation engine is um, you know, TikTok had, had it

Hector: 00:18:00

nailed early on, but I actually just deleted the app for my phone today

Hector: 00:18:03

for a variety of reasons, which we.

Hector: 00:18:05

Nice.

Hector: 00:18:05

We can, we can get, we may or may not get into today, but I've, been

Hector: 00:18:08

severely disappointed with Instagram's Real's algorithm until recently.

Hector: 00:18:14

You know, for the longest time they were showing me stuff and I was just

Hector: 00:18:17

playing around with it, just for kind of, you know, you know, market research

Hector: 00:18:21

or, you know, for science or whatever.

Hector: 00:18:22

But I was just so disappointed at what they were showing

Hector: 00:18:25

me, cuz it was just not it.

Hector: 00:18:27

But recently they figured out that I'm meant to kind of.

Hector: 00:18:30

I'm trying to get my golf game up a little bit and I'm trying to get my golf swing.

Hector: 00:18:33

And so they like somehow they latched onto that.

Hector: 00:18:36

And now, now I'm in deep into like the, you know, they, they they've maybe,

Hector: 00:18:40

maybe they just needed a video to kind of grab onto maybe they started

Hector: 00:18:43

to figure out their algorithms.

Hector: 00:18:45

But grant, what you're kind of telling me is that similarly YouTube has kind

Hector: 00:18:48

of, their recommendation algorithms are, are tightening up or they've got theirs

Hector: 00:18:52

figured out where they can a similarly start to figure out, start to know what

Hector: 00:18:57

you're into and start to recommend more.

Grant: 00:19:01

yeah, it's getting pretty spot on.

Grant: 00:19:02

I'll be honest.

Grant: 00:19:03

And it's a little scary, but it's also pretty exciting.

Grant: 00:19:06

So

Hector: 00:19:07

yeah, yeah, yeah, for sure.

Hector: 00:19:09

So, so one thing that I've also wanted to cover is, you know, just because this is

Hector: 00:19:13

gonna be on the recording is the how to, and we've spent, you know, a lot of time

Hector: 00:19:19

pouring over this a because it takes some time, you know, just to figure out but B.

Hector: 00:19:25

You know, when you're doing it at scale, we're trying to, we're trying

Hector: 00:19:27

to save as much time as possible.

Hector: 00:19:29

And so I think that that for you, you know, if you're doing, if you're, you're

Hector: 00:19:34

gonna hire somebody, you know, grant or, or myself or great people to do this for

Hector: 00:19:38

you, but for you, if you're looking to do this yourself, you know, saving as much

Hector: 00:19:42

time is going to make it or making this as time efficient as possible is gonna

Hector: 00:19:48

make it as make it more sustainable or give you a longer, a better chance at.

Hector: 00:19:54

Sustaining it.

Hector: 00:19:55

Right.

Hector: 00:19:56

And so I think let's just talk about tools, right.

Hector: 00:19:59

I think was probably the, the big thing, you know, there, there are

Hector: 00:20:01

a few different, big tools, right?

Hector: 00:20:03

You got your recording tools, you've got kind of, and

Hector: 00:20:05

you've got your editing tools.

Hector: 00:20:06

And I think within those two things, you know, We could probably talk

Hector: 00:20:10

about all the things that we need to.

Hector: 00:20:12

And so I'll throw it to you cause I've got my favorites, but grant, when it

Hector: 00:20:15

comes to recording, especially for video, what, what tools or softwares are you

Hector: 00:20:20

kind of recommending to your clients?

Hector: 00:20:23

Or you saying, Hey, the, if you, if we do it here, we're pro it's probably

Hector: 00:20:27

gonna be easiest, you know, for us to be able to do what we need to do or,

Hector: 00:20:31

or maybe you could just talk about how.

Hector: 00:20:34

Get your clients set up to be able to even deliver on the video?

Grant: 00:20:40

Yeah.

Grant: 00:20:41

So first off.

Grant: 00:20:43

The, I mean, the platform we always recommend is Riverside FM.

Grant: 00:20:46

I think that's what you use too Hector.

Grant: 00:20:47

Right?

Grant: 00:20:48

Right.

Grant: 00:20:48

Yeah, we do too.

Grant: 00:20:49

Yeah.

Grant: 00:20:49

And, and the, the biggest thing with Riverside is it's, it's a platform

Grant: 00:20:53

that's made for remote video recording, like whereas zoom and Google Hangouts

Grant: 00:20:58

is more built for like team meetings and live team meetings and things of

Grant: 00:21:01

that nature, like Riverside is built for basically video podcast creation.

Grant: 00:21:06

So like they're always adding new features and getting better.

Grant: 00:21:08

There's some other competitors that are probably great too, like squad.

Grant: 00:21:12

But we've used Riverside and just really enjoyed it.

Grant: 00:21:14

It's been good.

Grant: 00:21:15

So but to take a step back from Riverside, that's like kind of the home base.

Grant: 00:21:19

That's the recording studio.

Grant: 00:21:21

We use a, a tool called rein incubate camo.

Grant: 00:21:24

If you search like camo software, like camo clothing, basically it allows you to

Grant: 00:21:29

connect your phone camera to your computer so that you can use like a higher quality

Grant: 00:21:34

recording from the get, go like Computer cameras right now are pretty awful.

Grant: 00:21:37

They're like seven 20 P is generally the max for what you're getting.

Grant: 00:21:41

So we use that which connects to your computer and makes it easier

Grant: 00:21:45

to record a high quality video.

Grant: 00:21:47

But I will say there's an exciting thing.

Grant: 00:21:49

Change going on with iOS 16 and with the new max software where you can, they

Grant: 00:21:54

just have it natively built into that.

Grant: 00:21:57

Mac OS operating system where you can use your phone as a Weam

Hector: 00:22:01

grant.

Hector: 00:22:01

Is there any like you know, how does that work?

Hector: 00:22:03

Like technically wise, is it, recording something on your phone and then

Hector: 00:22:06

sending that video to, to the computer?

Hector: 00:22:09

Or is it, is it kind of remote recording and then local recording

Hector: 00:22:13

and then streaming that I only ask, just in terms of like, can someone

Hector: 00:22:18

record a, a longer video like that or is that best for, you know, shorter

Hector: 00:22:23

things or how, how would that.

Grant: 00:22:24

No, you can do that with, with a longer video.

Grant: 00:22:26

Like I was recording a, an episode with Mitch on Riverside today using camo,

Grant: 00:22:32

and it was like a 45 minute recording.

Grant: 00:22:34

So it did basically just connects to your computer with the lightning cord.

Grant: 00:22:37

And then it feeds the camera to your computer, right?

Grant: 00:22:41

So it's like using an external camera.

Grant: 00:22:42

Right.

Grant: 00:22:43

But then you're recording on your, on your computer and the way it's

Grant: 00:22:46

gonna work with the, the new apple.

Grant: 00:22:48

Is it'll just happen, wirelessly which is pretty cool.

Grant: 00:22:52

And you'll be able to do it without plugging in the computer.

Grant: 00:22:55

So that that'll be, that'll

Hector: 00:22:57

be huge.

Hector: 00:22:58

Yeah.

Hector: 00:22:58

Well, Kevin won't be able to do that cuz he has a, he he's,

Hector: 00:23:01

he, I text him and it's green.

Hector: 00:23:03

He's green.

Grant: 00:23:04

well, if you, if you're not a Mac user or iPhone user, that's fine.

Grant: 00:23:08

You can still use green through bay camo and it'll it'll do the job.

Grant: 00:23:11

Great.

Hector: 00:23:12

He said that's fine,

Grant: 00:23:12

Kevin.

Grant: 00:23:14

Might be a little more clunky

Hector: 00:23:15

I was really worried about that.

Hector: 00:23:16

I was so worried about that, about having to go out and buy a whole new set up.

Hector: 00:23:21

Yeah.

Hector: 00:23:21

That's fantastic.

Hector: 00:23:22

That's a, that's a huge tip because webcams are terrible

Hector: 00:23:25

and most people's go back.

Hector: 00:23:26

Most people's phone cameras are, are way better, so that's, that's huge.

Hector: 00:23:29

We use Riverside as well.

Hector: 00:23:31

And so what I really like about Riverside is that it gives you, you know, the,

Hector: 00:23:35

the high fidelity videos and we throw it straight into the script right now

Hector: 00:23:38

they have a, an integration that I think they're just working through, but you

Hector: 00:23:42

can go from Riverside to, to script.

Hector: 00:23:44

We don't always do that just because our, our computers are,

Hector: 00:23:48

we don't have a super computer.

Hector: 00:23:49

That's able to handle like the eight gigs of, you know, these files are kind of big.

Hector: 00:23:54

And so.

Hector: 00:23:56

How do you handle that grant?

Hector: 00:23:58

What do you do?

Hector: 00:23:59

Because I'm curious, just selfishly, you know, each, sometimes we get

Hector: 00:24:03

an hour long interview and it's uh, four gigs for each track.

Hector: 00:24:08

So how, like, what's your guys' like process for, you know, not

Hector: 00:24:12

breaking your computer every time.

Hector: 00:24:15

Yeah.

Grant: 00:24:15

We'll go straight from descript or, sorry, we'll go straight from

Grant: 00:24:18

Riverside FM to descript as well.

Grant: 00:24:20

We haven't really been using their, their timeline export.

Grant: 00:24:24

Because it doesn't have as much like customization as we had hoped.

Grant: 00:24:30

So generally we will export the both the tracks, the video tracks from Riverside,

Grant: 00:24:37

and then export them side by side as well.

Grant: 00:24:39

And since we're mostly our output that we're mostly focused on is social clips.

Grant: 00:24:43

A lot of the time our clients will just send us an MP4 of like their

Grant: 00:24:45

finished podcast recording in which.

Grant: 00:24:48

We'll go, we'll use like Adobe premier pro or final cup pro to do scene switches

Grant: 00:24:53

between speakers during those short clips.

Grant: 00:24:55

So that's a, that's really manual though.

Grant: 00:24:57

Pretty manual.

Grant: 00:24:58

So honestly, I, I think that that integration between Riverside and

Grant: 00:25:02

Des needs to get a little bit better.

Grant: 00:25:03

It's not, it's not perfect yet, but for the time being like, just exporting

Grant: 00:25:08

Taking your time waiting for it to upload.

Grant: 00:25:10

And then since we work with editors that uh, we have to share content

Grant: 00:25:15

with, once you have it up uploaded a D script, like all the files are in

Grant: 00:25:18

the cloud, so they can download it all through D script, which is super nice.

Grant: 00:25:21

They don't have to redownload the files from Riverside.

Grant: 00:25:23

So D script, just the way it's like you have it natively on your computer,

Grant: 00:25:27

but you can also leverage the cloud.

Grant: 00:25:29

There is, it's pretty awesome.

Grant: 00:25:31

Every once in a while, your computer is getting a little, like, you

Grant: 00:25:33

know, you got the spinning wheel, you just kind of gotta step.

Grant: 00:25:36

And, and just give it a little bit of time, you know, maybe go

Grant: 00:25:40

make lunch or make some coffee.

Hector: 00:25:42

So can I, can I throw out a weird idea and you guys shoot it down if I'm

Hector: 00:25:45

crazy and Amy, thank you for joining us.

Hector: 00:25:47

It's great to have you.

Hector: 00:25:48

I did an interview with Jack reciter and at first I was like, well, this is

Hector: 00:25:51

kind of weird because Jack he mentioned it last time on, on the space, but

Hector: 00:25:55

he doesn't show himself publicly.

Hector: 00:25:57

And so he has this.

Hector: 00:25:59

It almost looks like a cartoon caricature.

Hector: 00:26:01

It's like this weird, it looks like a cartoon, but it's just

Hector: 00:26:05

a distortion of, of his video.

Hector: 00:26:07

And so I'm wondering Danielle, like if you had like a, you know, if you

Hector: 00:26:11

somehow were able to turn your, you know, your NFTs or the characters, right.

Hector: 00:26:16

And you were able to, you know, record as an.

Hector: 00:26:20

Is that, is that something that people like, is that a

Hector: 00:26:24

possibility of where this is going?

Hector: 00:26:25

Because I know, especially for, for like, for women and, and, you know, I mean that

Hector: 00:26:29

I'd imagine for men too, that like, you know, putting on makeup and doing your

Hector: 00:26:33

hair and like getting ready for video, there's just this whole thing that is not,

Hector: 00:26:37

you know, there's this whole other thing.

Hector: 00:26:39

So is that crazy or is that something that you might consider in terms of,

Hector: 00:26:44

you know, recording with your avatar, as opposed to, you know, your actual video?

Danielle: 00:26:49

Yeah, I would, I would love that just because I probably wouldn't

Danielle: 00:26:53

even be looking at my avatar as long as I like, as long as like, for example,

Danielle: 00:26:58

this , I have my PFP from an artist and I just, I resonated with it and

Danielle: 00:27:04

it was, I, I keep telling people like, oh, it's for me, but it's not custom.

Danielle: 00:27:09

You know, she looked, she looked Indian and I'm, it does look enough like me.

Danielle: 00:27:14

And so, yeah, I definitely would.

Danielle: 00:27:17

I think that would be really cool, especially you know, I, I, I, I

Danielle: 00:27:24

can't visualize it right now, just cuz video has never been, and I'm

Danielle: 00:27:29

not saying like, I'm not saying like the camera doesn't love me.

Danielle: 00:27:33

I'm saying that.

Danielle: 00:27:35

It's just, I, I tend to sweat a lot.

Danielle: 00:27:38

Like I just, I tend to like look at every single angle to make sure, like,

Danielle: 00:27:44

I'm just looking perfect every second.

Danielle: 00:27:48

I'm just like, Ugh, like it's, it's just with the social audio.

Danielle: 00:27:53

I actually think quite a bit still about how I do my inflections and how I talk.

Danielle: 00:28:02

but I'm so used to it.

Danielle: 00:28:05

I think I could definitely get into practice with that with video, but I

Danielle: 00:28:11

kind of prefer to be on other people's videos because then I can, you know,

Danielle: 00:28:15

it's like setting a boundary with it.

Hector: 00:28:17

Well, Danielle, if I could, if I could hop in, cuz I think you

Hector: 00:28:19

brought up a good point in the sense that that's how you know Kevin and

Hector: 00:28:22

I, we produce a show that we do.

Hector: 00:28:25

I don't know.

Hector: 00:28:25

Like in between 200, 300,000 downloads a month, which is, which is great.

Hector: 00:28:29

It's a very niche show.

Hector: 00:28:30

You know, we have pod, we have sponsor.

Hector: 00:28:32

You know, through, through the end of the year and, and, you know,

Hector: 00:28:35

we, we sponsored way too many the way we don't have enough slots.

Hector: 00:28:39

My point is is that even for that show, the next logical thing, like,

Hector: 00:28:43

even for that is like, well, we've gotta find ways like, what's next.

Hector: 00:28:46

Right.

Hector: 00:28:46

And how do we make sure that we are, you know, in five years and

Hector: 00:28:50

10 years that we are still the, you know, the show in that industry.

Hector: 00:28:54

And so that's, that's kind of what, what we're hedging against

Hector: 00:28:57

you know, and obviously Danielle congrats to your recent success.

Hector: 00:29:00

I want to just, you have.

Hector: 00:29:02

Crushing it over the last little bit.

Hector: 00:29:03

And so I want you to enjoy every little bit of that.

Hector: 00:29:06

Amy, you have had your hand up for a little bit, and I, I wanna apologize

Hector: 00:29:09

for taking so long to get to you.

Hector: 00:29:10

Do you have any thoughts or anything you wanted share when it comes to video?

Grant: 00:29:14

Yes.

Danielle: 00:29:14

So you were talking

Hector: 00:29:16

about the avatars and it's called well on YouTube.

Hector: 00:29:19

It's called V tubing.

Hector: 00:29:21

And can use something like OID studio to make an avatar.

Hector: 00:29:25

And that was something I actually Looked at, because I don't want to

Hector: 00:29:29

have to like change my shirt every day.

Hector: 00:29:31

Like I work from home.

Hector: 00:29:32

So like, you, there's a different expectation for women when they show

Hector: 00:29:37

up in front of a camera than men.

Hector: 00:29:40

It's just a fact.

Hector: 00:29:41

But,

Danielle: 00:29:41

um, I think, well, first of all, I have a, a virtual reality band book.

Hector: 00:29:48

Art gallery.

Hector: 00:29:49

So when I'm doing like my spaces and stuff, I'm usually screen

Hector: 00:29:54

recording because I'm walking around the VR environment.

Hector: 00:29:58

So that helps cuz a video doesn't necessarily mean like your face.

Hector: 00:30:03

It's just like an interesting part.

Hector: 00:30:05

But I actually watch YouTube videos that are like reading comments

Hector: 00:30:09

from Reddit with like the V.

Hector: 00:30:13

Avatar and just like words on the screen.

Hector: 00:30:16

So it depends on like what your goal is and what your

Danielle: 00:30:21

audience finds.

Danielle: 00:30:21

Interesting.

Hector: 00:30:24

This is fascinating.

Hector: 00:30:26

And,

Danielle: 00:30:26

and also I will say that Amy has her hand in everything that matters.

Danielle: 00:30:32

So if she pretty much, if she's, if she's not doing something yet, I, that

Danielle: 00:30:39

I'm kind of like, okay, I, I got a little while, cuz she is she, you can't, she

Danielle: 00:30:45

can't possibly list all of her projects that she's doing in less than like.

Danielle: 00:30:50

10 minutes.

Danielle: 00:30:51

I, I, I promise you like there's, there's no, there's no area of any

Danielle: 00:30:55

industry that this person does not touch.

Danielle: 00:30:57

So I, I do think what she's saying about the expectation being different for women.

Danielle: 00:31:03

It, it really is.

Danielle: 00:31:04

And I mean, it's, that, that might say, say like, I didn't care.

Danielle: 00:31:12

I, I think it would be easier to pull off because there are women out there that.

Danielle: 00:31:19

Are less, I guess, obsessive about their appearance and could probably

Danielle: 00:31:25

show up better like just as they are and not stress over it, but like,

Danielle: 00:31:31

I just am, I'm not that person.

Danielle: 00:31:34

And I get.

Danielle: 00:31:36

Excited to be on other people's shows, I think, but I also

Danielle: 00:31:41

just, I need the motivation.

Hector: 00:31:43

Yeah.

Hector: 00:31:44

Well, I, I have been holding off on video and, and this momentum that I've been on

Hector: 00:31:50

for, geez, I've been trying to hold back the dam for six months and I'll tell you

Hector: 00:31:54

what, what did it for me is, is that when.

Hector: 00:31:57

as much as people really think that Spotify is the big, bad, you

Hector: 00:32:00

know, Darth Vader, they're the, you know, evil empire, whatever it is.

Hector: 00:32:04

I think they're like our best chance, our best shot right now.

Hector: 00:32:07

And they're one thing that, that, and YouTube has this too, but

Hector: 00:32:10

the ability to switch between.

Hector: 00:32:14

VI watching the video and then closing my phone and continuing to listen.

Hector: 00:32:18

I did not think that I would enjoy that feature as much as I did.

Hector: 00:32:23

And there are times where I'm on my couch and I'm would want to watch, watch the

Hector: 00:32:29

show, and then I'm gonna, you know, I get up and I go to wash the dishes and

Hector: 00:32:33

I, and I wanna switch to audio and that ability to just switch seamlessly for me.

Hector: 00:32:40

Took me by surprise at terms in the terms of how much I think that, that

Hector: 00:32:44

people like that's one of those features that once people start to get ahold

Hector: 00:32:49

of it's going to be hard to, you know, it it's gonna be like the new normal.

Hector: 00:32:54

I feel like you know, when, when that happens, I don't know.

Hector: 00:32:57

And so that for me was kind of a big turning point and and so.

Hector: 00:33:02

I hear you.

Hector: 00:33:02

I was in your shoes.

Hector: 00:33:04

I don't know, maybe five, six months ago in terms of saying, we're not gonna do it.

Hector: 00:33:07

We're not gonna do it.

Hector: 00:33:08

And then over the last little bit, Kevin and I have been investing a bunch

Hector: 00:33:11

of time and money and energy into, you know, how can we get our system

Hector: 00:33:14

set up so that we can deliver our clients you know, deliver them video.

Hector: 00:33:17

So well, I think it's an opportunity also to.

Hector: 00:33:22

Offer different content, right?

Hector: 00:33:25

So there's a content creator that I follow.

Hector: 00:33:27

And others might too, but Mr.

Hector: 00:33:29

Ballin, well, it started as a video form show and he still does his YouTube

Hector: 00:33:36

videos, but he also now has a podcast, but he has video or he has podcast

Hector: 00:33:42

episodes that he doesn't turn into video.

Hector: 00:33:44

Right.

Hector: 00:33:45

So.

Hector: 00:33:46

It almost gives you an opportunity to make which I know more content,

Hector: 00:33:51

but that also forces people to, you know, watch your videos and listen

Hector: 00:33:56

to your PO, you know what I mean?

Hector: 00:33:57

Because you want those, those listener interactions across,

Hector: 00:34:01

you know, multiple platforms.

Hector: 00:34:04

Yeah.

Hector: 00:34:05

I think we're, this is just turning us into try and convincing Danielle to.

Hector: 00:34:10

To do video and Danielle, please just, just kinda off

Danielle: 00:34:13

that's that's totally.

Danielle: 00:34:15

Okay.

Danielle: 00:34:16

I definitely, I, I feel like I view video the same way.

Danielle: 00:34:24

As I view castling in ch in chess, you know, where you always have

Danielle: 00:34:28

to be ready for it, but like, you don't do it just to do it.

Danielle: 00:34:32

Which took me.

Danielle: 00:34:34

The longest time to learn, like, you know, I would just castle as the

Danielle: 00:34:38

fourth move for a lot of my life.

Danielle: 00:34:41

But you don't want those pieces in between, right?

Danielle: 00:34:43

You wanna get your night out, you wanna get your Bishop out?

Danielle: 00:34:46

If you're doing on the king side, you wanna get your queen out.

Danielle: 00:34:48

Like you, you have to, you have to be ready for it.

Danielle: 00:34:51

And that's what I am because my friend, Eric Kavanaugh, I do a lot of

Danielle: 00:34:56

work with him and I'm, I, he knows, I hate, you know, being on the camera

Danielle: 00:35:01

sometimes I've gotten used to it.

Danielle: 00:35:04

But and, and honestly, the main reason I Don.

Danielle: 00:35:07

Like it as much as, because like I'm always working from my phone and I

Danielle: 00:35:11

don't like doing video on my phone.

Danielle: 00:35:14

I would rather do it like on my computer, you know?

Danielle: 00:35:17

And if I'm not by my computer and I don't plan for that, you're probably

Danielle: 00:35:21

not gonna get me on video, but you could get me on audio at any time, you know?

Danielle: 00:35:24

So yeah.

Danielle: 00:35:26

I mean, I I'm ready to do that content because.

Danielle: 00:35:29

Done it I've done it.

Danielle: 00:35:31

And I continue to practice it.

Danielle: 00:35:32

Like, for example, if I get guests on Eric's show and they're kind of

Danielle: 00:35:36

hesitant about speaking, it makes way more sense for me to be there

Danielle: 00:35:39

on a, as you know, their interviewer than him so that I can You know, do

Danielle: 00:35:45

I can interview them sometimes, like the most recent time I was, I was

Danielle: 00:35:50

sick and I couldn't really speak.

Danielle: 00:35:52

And so I ended up just tweeting, but I did show up that day so you

Danielle: 00:35:59

know, and they were like, it's okay.

Danielle: 00:36:00

You can go.

Danielle: 00:36:01

So, I mean, I think I'm, I'm definitely still harnessing those skills and You

Danielle: 00:36:08

know when I'm, I it's like when I, when I do do it, I wanna be ready, but it

Danielle: 00:36:14

just still, it just still there's so much left for me to do with audio and I'm,

Danielle: 00:36:21

I'm obsessed and passionate about that.

Danielle: 00:36:23

So I, I, I kind of, I'm focused on that for myself, but it's not

Danielle: 00:36:29

like, like, look, what if people are like, oh, do you do video?

Danielle: 00:36:33

And I had to say yes for an opportunity to come to me, I would

Danielle: 00:36:37

send every single video of Erics.

Danielle: 00:36:39

And then some of mine here, I was interviewed here.

Danielle: 00:36:42

You know, this is, this is the clip of me being interviewed here.

Danielle: 00:36:46

Here's my talk from X and X conference.

Danielle: 00:36:49

So I have a whole video, a long list of clips that feature me.

Danielle: 00:36:55

I just didn't do the editing myself.

Danielle: 00:36:58

most of the time.

Hector: 00:37:01

Yeah, and I don't, I don't think you're alone.

Hector: 00:37:03

I think a lot of people, people feel that way.

Hector: 00:37:05

And the, the, the systems, right?

Hector: 00:37:08

we were talking earlier today.

Hector: 00:37:10

Really like the, the how to, right.

Hector: 00:37:12

And we've talked about for, for podcasts specifically, there's like

Hector: 00:37:15

three types of, of video content.

Hector: 00:37:17

You've got your full length episodes, you've got your shorter clips and then

Hector: 00:37:20

you've got these, these shorts, right?

Hector: 00:37:22

These reels, these talks, those types of things.

Hector: 00:37:25

And so what I'm hearing is, you know, creating the system to where.

Hector: 00:37:29

Ideally you as the creator can be the person who creates the, the, the

Hector: 00:37:34

hallmark, the landmark, the, the pillar piece of content, and then all of these

Hector: 00:37:38

smaller bits and pieces get broken off.

Hector: 00:37:41

And, and if you are doing it all, it can be a lot for sure.

Hector: 00:37:45

But.

Hector: 00:37:46

What I'm also hearing is that, and what we do as well is if you can find

Hector: 00:37:49

people to do bits and pieces of that process, it's much, much less expensive.

Hector: 00:37:54

It's it's we cost more cuz we, we do, you know, we kind of do all of it, but

Hector: 00:37:59

if you can just get one person and do one piece of it, just make these little

Hector: 00:38:02

videos or just turn them into this or just clip this or whatever it is.

Hector: 00:38:06

And you can kind of really bite size each of the pieces, you can

Hector: 00:38:09

make it a lot more affordable.

Hector: 00:38:10

And so that was.

Hector: 00:38:11

That was the first part kind of what we talked about was

Hector: 00:38:13

just knowing those things.

Hector: 00:38:14

And then we had talked about some of these tools we didn't really get into

Hector: 00:38:17

a whole lot is, is script has been my, my newest favorite tool to, to

Hector: 00:38:22

kind of just, I, I don't evangelize or promote a lot of products, but

Hector: 00:38:28

script has just been one of those ones.

Hector: 00:38:30

That's hard not to, just because of how great of a product it is.

Hector: 00:38:33

And it was great for podcasting and it helped.

Hector: 00:38:36

Our podcast, it took, you know, it took those to a different kind of level

Hector: 00:38:38

in terms of our content, editing our flow, removing a lot of the filler

Hector: 00:38:42

words, like a lot of those things.

Hector: 00:38:44

But then also when you're able in layering video on top of it, it just takes it

Hector: 00:38:48

to another, just another level of ease.

Hector: 00:38:51

And so those were kind of the things that, that came up as well.

Hector: 00:38:54

All right.

Hector: 00:38:55

Well if that's the case, I want to uh, just raise a, a glass or a, a toast.

Hector: 00:38:59

You know, we started off, we originally called these, the, the podcast you

Hector: 00:39:02

know, happy hour because it was we were kind of all in lockdown.

Hector: 00:39:06

I think when we did our first one, we were in lockdown and,

Hector: 00:39:08

and, you know, everybody was.

Hector: 00:39:10

Kind of hold up on their, on their own.

Hector: 00:39:12

And with podcasting specifically, a lot of us are, are very siloed and in our offices

Hector: 00:39:16

or in our studios buying by ourselves.

Hector: 00:39:18

And so we just try and do these to create some sort of community.

Hector: 00:39:21

And I want to raise a glass and a toast to you guys for being

Hector: 00:39:25

the ones that make it you know, so, so amazing to be a podcaster.

Hector: 00:39:28

You know, a lot of industries and communities are so cutthroat and dog eat

Hector: 00:39:32

dog, but podcasting is, is the opposite.

Hector: 00:39:34

And it's because of, of people like Danielle and, Kevin.

Hector: 00:39:37

and those of you guys are catching this on the recording.

Hector: 00:39:39

This is gonna be on the marketing, your podcast show

Hector: 00:39:41

coming out in a couple of weeks.

Hector: 00:39:43

So go follow that.

Hector: 00:39:44

And we

Danielle: 00:39:44

will tag me on Twitter when you post the link,

Danielle: 00:39:48

, Hector: I, I will tag you and,

Danielle: 00:39:51

link you and get you all that.

Danielle: 00:39:52

So thank you, Danielle, for being here and the rest of you guys

Danielle: 00:39:55

for, for being here as well.

Danielle: 00:39:56

It means a lot to me for you guys spending some time with me today.

Danielle: 00:39:59

we'll see you guys on the next one.

Danielle: 00:40:01

Have a great one.